What is risk in a business context?
The possibility of loss or negative outcomes from business decisions.
Diversification Principle: Spreading investments or product lines avoids reliance on one source, protecting the business against unexpected market or supply shocks.
Key risks must be faced by founders establishing a new enterprise.
| ID | Type | Source | Effect | Liability | Demand | Supply | Reputation |
|---|---|---|---|---|---|---|---|
| 01 | Fin | Startup | Loss | High | Unk | Medium | Crucial |
| 02 | Mkt | Customers | Volatile | Low | Uncert | Low | High |
| 03 | Ops | System | Disrupt | Med | Low | High | Med |
Uncertainty (where outcomes are unpredictable) complicates core business functions:
What is risk in a business context?
The possibility of loss or negative outcomes from business decisions.
What does reward mean in business?
The potential gains or profits from successful decisions.
Why do businesses face risks?
Because future events are uncertain and taking risks is necessary for higher rewards.
How are risk and reward related?
Generally, higher risks can lead to higher rewards, while lower risks tend to offer lower rewards.
What is an example of a high-risk, high-reward business decision?
Investing in an innovative product.
What is risk-averse behavior in business?
Preferring safer options that have lower risks and lower rewards.
What is quantifiable risk?
Risks that can be measured or predicted using data and probabilities, e.g., credit risk.
What is unquantifiable risk?
Risks that are difficult to predict or measure, such as political instability.
Name a way businesses reduce risk.
Diversification, insurance, market research, financial controls, strong internal controls, or contingency planning.
What are consequences of poor risk management?
Financial losses, damage to reputation, legal penalties, loss of competitive advantage, stakeholder mistrust.
What kinds of risks do entrepreneurs specifically face?
Financial risk, uncertainty of customer demand, market competition, operational risks, and reputation risk.
What is uncertainty?
Situations where the likelihood of outcomes is unknown or unpredictable, unlike risk which can be measured.
What are internal causes of uncertainty?
Changes in management, employee turnover, operational failures, innovation challenges.
What are external causes of uncertainty?
Economic fluctuations, political changes, natural disasters, new competitors.
How does uncertainty affect businesses?
Complicates setting goals, makes planning difficult, requires cautious decision-making, and increases operational flexibility.