What does the behaviourist approach focus on studying?
Observable and measurable behaviour, excluding internal mental processes.
The Observable Rule: The behaviourist approach is grounded in the idea that psychology should study only observable and measurable behaviour, not internal mental processes.
A form of associative learning first demonstrated by Ivan Pavlov in his research with dogs.
Focuses on how consequences shape voluntary behaviour. Used widely in behavioral therapy.
SLT argues that behaviour is learned through observation, not just direct experience of reinforcement.
Internal cognitive processes that mediate the learning experience (A-R-R-M).
| No | Process | Function | Role |
|---|---|---|---|
| 1 | Attention | Noticing | Focus on the behaviour |
| 2 | Retention | Remembering | Storing the observed information |
| 3 | Reproduction | Ability | Physically reproducing the behaviour |
| 4 | Motivation | Will | Drive to perform the behaviour |
Demonstrated that children imitate aggressive behaviour when observing an aggressive model, even without direct reinforcement.
What does the behaviourist approach focus on studying?
Observable and measurable behaviour, excluding internal mental processes.
Who is associated with classical conditioning?
Ivan Pavlov.
What is an unconditioned stimulus (UCS)?
A stimulus that naturally triggers a response without prior learning.
Define conditioned response (CR).
A learned reaction to a previously neutral stimulus after conditioning.
What is operant conditioning?
Learning by consequences that reinforce or punish voluntary behaviour.
Who developed operant conditioning?
B.F. Skinner.
What is positive reinforcement?
Adding a pleasant stimulus to increase a behaviour.
What is social learning theory (SLT)?
Learning behaviour through observing others and cognitive mediation.
What are mediational processes in SLT?
Cognitive factors such as attention, retention, reproduction, and motivation involved in learning.
What experiment demonstrated SLT?
Banduraโs Bobo Doll experiment.
What does vicarious reinforcement mean?
Learning by observing the consequences of another's behaviour.
How does SLT differ from behaviourism?
SLT includes internal cognitive processes and observation, not just direct reinforcement.