What is a laboratory research environment?
A controlled, artificial setting designed to minimize extraneous variables.
Understanding the distinct characteristics of the three main research environments is crucial for methodological design.
These terms define the quality and applicability of the research findings.
Used frequently in experimental research, such as Milgram’s obedience studies.
Conducted in natural, real-world environments where behaviour typically occurs (e.g., schools, parks).
Research conducted via the internet using online surveys, experiments, or observations.
The Fundamental Balance: Each location choice involves trade-offs between control and ecological validity. Researchers must balance these to suit their aims and ethical obligations.
What is a laboratory research environment?
A controlled, artificial setting designed to minimize extraneous variables.
What is a key strength of laboratory research?
High internal validity due to tight control over variables.
What is a main weakness of laboratory research?
Low ecological validity; behavior may differ from real-life settings.
What is the Hawthorne effect?
Changes in participant behavior because they know they are being observed.
Where is field research conducted?
In natural, real-world environments like schools or parks.
What is a key strength of field research?
High ecological validity with more natural, genuine behavior.
What is a limitation of field research?
Less control over extraneous variables and increased risk of confounding factors.
What are some advantages of online research?
Access to diverse populations, cost-effective, quick collection, anonymity reduces bias.
What are disadvantages of online research?
Difficult to control participant environment and verify identity; ethical data concerns.
What is the main trade-off when choosing a research environment?
Balancing control (internal validity) and ecological validity.