Clever Grades

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Gathering Feedback on a Planned Social Action

The Feedback Imperative

Why this matters

Gathering feedback on a planned social action is a critical step in understanding how effective the action has been and what impact it has made. Feedback allows the organisers to assess whether their objectives have been met and identify areas for improvement in future activities. We will focus on selecting the right method and collecting accurate data.

Methods of Gathering Feedback

The most widely used methods include questionnaires, interviews, and focus groups.

1

Questionnaires

Set of written questions, good for large samples.
2

Interviews

Direct questioning, allows for detailed responses and clarification.
3

Focus Groups

Facilitated discussion (6-12 people), uncovers diversity of opinions.

Questionnaire Assessment

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The ProsEfficient for large groups, easy to analyze quantitative data, and anonymous responses encourage honest feedback.
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The ConsLimited depth in responses, risk of low response rate, and misinterpretation of questions by respondents.

Key Feedback Terminology

Understanding the type of data required dictates the selection of the method.

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Quantitative Data

Numbers, statistics, and measurable outcomes.
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Qualitative Data

Detailed opinions, experiences, and deep insights.
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Informed Consent

Participants know how data will be used; ethical standard.
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Leading Questions

Questions that suggest a particular answer (must be avoided).

Selecting the Right Method

Purpose + Size + Resources = Appropriate Method
The selection of the right method depends on whether you seek broad quantitative data (Size) or rich qualitative opinions (Purpose), weighed against Time and Budget (Resources).

Method Suitability Discussion

A common dilemma when designing a feedback strategy.

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I need deep insight into why the community reacted poorly. Should I rely only on my questionnaire?
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Not necessarily! For deeper insight into reasons behind reactions, interviews or focus groups are preferable over broad quantitative questionnaires.

The Feedback Workflow

The three main stages after defining the action's objectives.

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Select Appropriate Method

Match the method to the purpose, resources, and target group size.
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Collect Appropriate Data

Design unbiased instruments and adhere to ethical standards.
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Display Data Clearly

Use tables/charts for quantitative data, themes/quotes for qualitative data.

Data Collection & Design Tip

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Instrument Design Rule: For questionnaires, questions should be clear, concise, and unbiased. Avoid leading questions that suggest a particular answer.

Quantitative Data Presentation

Formats used to display numerical data from closed questions.

Presentation Format Purpose
Tables Listing numbers and percentages
Bar Charts Comparing frequencies across categories
Pie Charts Showing proportions of answers
Visual Tools Summarise large data amounts quickly
Gathering Feedback on a Planned Social Action
Q
Purpose of Gathering Feedback

What is the purpose of gathering feedback on a planned social action?

A
Answer

To assess effectiveness, impact, and identify areas for improvement.

Q
Common Feedback Methods

Name three common methods used to gather feedback.

A
Answer

Questionnaires, Interviews, Focus Groups.

Q
Advantage of Questionnaires

What is a key advantage of questionnaires?

A
Answer

They can reach a large number of people quickly and are cost-effective.

Q
Disadvantage of Interviews

What is one disadvantage of interviews?

A
Answer

They are time-consuming and expensive.

Q
Focus Group Size

How many people typically participate in a focus group?

A
Answer

6-12 participants.

Q
Best Method for Detailed Opinions

Which feedback method is best for rich, detailed opinions?

A
Answer

Interviews or Focus Groups.

Q
Factors Influencing Method Choice

What factors influence the choice of feedback method?

A
Answer

Purpose of feedback, target group size, resources/time, skills available, nature of social action.

Q
Ethical Considerations

What is an important ethical consideration when gathering feedback?

A
Answer

Informed consent and maintaining confidentiality.

Q
Presenting Quantitative Data

Name two ways to present quantitative feedback data.

A
Answer

Bar charts and pie charts.

Q
Organizing Qualitative Data

How can qualitative feedback data be organized?

A
Answer

By grouping into themes and using participant quotes.

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📊 Gathering Feedback on a Planned Social Action Quiz

1. What is the primary reason for gathering feedback on a social action?

Feedback helps organizers understand if objectives are met and improve future actions.

2. Which method allows for the deepest insight into participants’ opinions?

Interviews allow probing and clarifications, yielding detailed qualitative data.

3. What is a disadvantage of using questionnaires?

Questionnaires face risks of low participation and often lack detailed answers.

4. For feedback from a large, diverse group what is the preferred method?

They efficiently gather data from many people.

5. Which of the following is NOT a way to present quantitative feedback data?

Thematic categorization is used for qualitative data.

📊 Results

  • Notes and Quiz
  • Social Studies
  • GCSE
  • Social Action
  • WJEC