What shapes a person's social identity?
Group memberships such as ethnicity, religion, nationality, gender, or social class.
Motivation to engage in social change can come from personal values, empathy, or a sense of moral duty.
Cognitive Dissonance Strategy: Social campaigns can use this to encourage attitudes supportive of change by highlighting contradictions in current behavior. People change attitudes to reduce discomfort.
Collective efficacy and empowerment are crucial for sustained social action.
Emotions can motivate or hinder involvement in social change.
What shapes a person's social identity?
Group memberships such as ethnicity, religion, nationality, gender, or social class.
How does conformity influence social change?
It may impede change by encouraging adherence to current group norms.
What is cognitive dissonance?
Discomfort from holding conflicting beliefs or behaviors.
How can cognitive dissonance promote social change?
By encouraging attitude change to resolve conflicts between old and new beliefs.
What motivates individuals to engage in social change?
Personal values, empathy, moral duty, and experiences of injustice.
What role do social influence and persuasion play in social change?
They shape attitudes and mobilize support through communication and peer pressure.
Why do people resist social change?
Due to fear of loss, uncertainty, attachment to tradition, and status quo bias.
What is collective efficacy?
The belief that a group can successfully achieve social change.
How does social learning affect social change?
People imitate behaviors and attitudes of role models and influential figures.
What emotions can motivate social change?
Hope, anger, pride; while fear can hinder it.